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For Immediate Release: May 3, 2005
Contact: Mary Stadick Smith - (605) 773-7228

Department introduces new logo, Web site



We’re sporting a new look at the South Dakota Department of Education. A professional, eye-catching new logo – designed to represent the department’s forward-thinking approach to education – anchors the look.

The logo, which appears in the upper left of your screen, incorporates the following elements:

  • Fire and the light it sheds represent knowledge and understanding.
  • The spiral demonstrates constant movement towards a higher goal.
  • The color red is connected with energy and excitement.
  • Learning, leadership and service are key words from the department’s mission statement.
The newly redesigned Web site also incorporates the new look. The site has been redesigned to be easier to navigate, with several ways to search. It continues to offer a wealth of information, as well as elements designed to highlight new and timely initiatives, programs and news from the department.

These efforts are part of the department’s goal to improve the effectiveness and quality of its communications with customers.